Real gems. The real look.
Genuine gemstones, hand-set in 24k gold plate by the house of Swoboda. Los Angeles, since 1963.
Sixty years of the real look.
From theArchive
“When Hollywood stars wanted elegant jewelry with the real look, they didn’t always reach for diamonds. They sought out this new look of genuine gemstone jewelry that gave the appearance of precious jewelry at a costume jewelry price.”
Wear the archive.
Gifting, affiliate commissions and archive loans for shoots, editorials and period productions.